Virat Kohli launch Stepathlon Kids promotes a healthy lifestyle

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~ Stepathlon and Virat Kohli come together to launch Stepathlon Kids, a company that will shape future generations of India ~

The future of India is witnessing a lifestyle epidemic today! With over 22% of kids in India currently obese and facing health risks as per the WHO Commission Study, 2014 – the alarming lack of fitness in today’s kids is one of the biggest threats being faced by India. Aiming to curb this trend of sedentary behavior among children in India, Stepathlon Lifestyle Pvt. Ltd. and Virat Kohli today announced the launch of their new company Stepathlon Kids – a company focused on the health and wellness of the next generation. Through its annual 30 Day Race around a virtual world, Stepathlon Kids will urge the children of India to take 15,000 steps a day – towards a healthy lifestyle and to create long term positive behaviour.

 

Stepathlon Kids will be focused on building children’s holistic health in the country – encouraging physical activity and educating kids on nutrition, exercise, stress and much more. A pioneer and leader in the corporate wellness space, Stepathlon enters the B2C space with Stepathlon Kids, leveraging its wellness expertise to create offerings for the children of India. Virat Kohli will play a pivotal role in Stepathlon Kids, creating widespread awareness for the initiative, assuming the role of custodian of the future health of the nation.Stepathlon Kids Event with Indian Virat kohli

The company will kick start its initiatives with the launch of a nationwide campaign – a 30 day, pedometer-based, mass participation virtual race built to promote fitness amongst children with an emphasis on holistic health. Initially targeting children in the 8-12 years age bracket, through this campaign, the company will be creating awareness amongst children about the benefits of physical activity through its website and via various offline and online activities. Through its annual 30 Day Race, Stepathlon Kids’ target for the first year is to reach 50,000 children, aiming to use technology positively and reach out to kids across the nation via a gamified environment, which will encourage teamwork, healthy competition while also being educational and fun.

Virat Kohli with kids in stepathlon event in new delhi

Children will be given pedometers to track their steps during the 30 Day Race. These steps when entered on the Stepathlon Kids website get converted into distance and the team will move across a map of the world. They will be grouped in teams of 5 and the gamified race will take them on a virtual journey around the world, enriching them with information on health, history, social studies and general knowledge. Additionally, they will be given multiple opportunities to win prizes and achieve recognition via contests and mini challenges.

Virat Kohli promotes a healthy lifestyle

So it’s time to get the children of India to step up and work towards a healthier lifestyle with Stepathlon Kids!

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